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FDATA North America Applauds The CFPB’s Final Personal Financial Data Rights Rule

Contact: Laine Williams, (202) 897-4757,  [email protected] 

Washington, DC, October 22, 2024 – The Financial Data and Technology Association of North America (“FDATA North America”), a trade association representing more than three dozen financial technology and open finance companies, today celebrated the release of the Consumer Financial Protection Bureau’s (“CFPB”) final rule implementing Section 1033 of the Dodd-Frank Act.

Steve Boms, Executive Director of FDATA North America, released the following statement:

“The CFPB’s final Section 1033 rule marks a pivotal moment for millions of consumers across the country, who, for the first time, have a legally binding right to access and share access to their financial data. We applaud the final rule, which puts consumers in control of their financial data, allowing them to select the financial provider that best meets their needs. Today’s final rule does more than fulfill a long-standing need—it redefines the future of financial services in the United States, setting the stage for a more competitive, transparent, affordable, and consumer-focused marketplace for generations to come.

We look forward to continuing to work with the CFPB and with stakeholders from throughout the financial services ecosystem to expand the framework the Bureau finalized today to include additional accounts over time, facilitating a true open finance system in the United States.”

Though highly supportive of the CFPB rulemaking, FDATA North America expressed disappointment that Electronic Benefit Transfer (“EBT”) data was excluded from the scope of data included under the final rule, and urged the CFPB to include EBT data in future iterative rules to address this gap and extend the benefits of open finance to lower-income individuals.

A number of FDATA North America member companies also provided statements in response to the CFPB’s final Section 1033 rulemaking:

Betterment provided the following statement:

“Betterment joins FDATA in applauding the CFPB for its final rule on Section 1033 of the Dodd-Frank Act, which secures Americans’ right to control their financial data. This rulemaking is an important step in expanding access to innovative and affordable financial services, including digital investment advice. We look forward to working with FDATA, the CFPB, and other stakeholders to implement and expand the rule to encompass investment and retirement accounts, which will help to more fully realize the promise of Section 1033.”

Brian Costello, Head of ByAllAccounts Data Aggregation Strategy & Governance, Morningstar Wealth, stated:

“Congratulations to the CFPB on the momentous milestone of publishing the final Personal Financial Data Rights Rule enacting Dodd-Frank 1033 Rule. U.S. consumers now have a legally-binding right to electronically share their own financial data with third-party financial services providers of their choice. ByAllAccounts looks forward to working with the Bureau to expand the covered accounts within the Rule to also include brokerage, retirement, and annuity accounts as outlined in our comment letter to the CFPB.”

Jason Rosen, Founder & CEO, Prism Data, stated:

“This is a transformational moment for financial services in the United States. By putting consumers in control of their personal financial data, the CFPB’s new rule will spur greater innovation and competition among financial providers and expand consumer access to safe financial products on better terms. And consumers aren’t the only winners: banks and lenders can now gain a significantly more comprehensive and accurate picture of their customers’ financial lives, unlocking opportunities to serve more people and better manage risk.”

John Pitts, Head of Policy, Plaid provided the following statement:

“Since day one, Plaid has sought to make it easy for consumers to securely access and share their financial data with the services that work best for them. Today’s announcement from the CFPB reaffirms that open banking in the U.S. benefits consumers, promotes a healthy financial services marketplace, and should be protected by law. The 1033 rule will usher in a new, more consumer-centric chapter of financial services in the U.S. and accelerate competition in payments, more inclusive access to credit, enable more advanced fraud fighting tools, and other innovations that benefit consumers. We look forward to this next era of open finance.”

Jane Barratt, Chief Advocacy Officer, MX, provided the following statement:

“For more than a decade, MX has been a leader in open finance and consumer-permissioned data sharing. We look forward to continuing to lead with privacy-first principles and ensuring our clients can meet these new compliance obligations and leverage consumer-permissioned data effectively and ethically.”

Alexandre Gonthier, Founder and CEO of Trustly, Inc., stated:

“Trustly, Inc. commends the CFPB on the release of its final rule for section 1033 of the Dodd-Frank Act, which helps solidify Open Banking by putting consumers in control of their financial data.  However, the rule fails to match Director Chopra’s lofty rhetoric on encouraging competition in payments and supporting pay-by-bank.

We were hopeful the CFPB would reconsider its proposal to allow tokenized account numbers (TANs) to be used in place of the consumer’s ACH account and routing numbers and are concerned by the final rule’s stance. Our position has been clear from the beginning – we’ve seen TANs serve as a new tool for fraudsters rather than safeguarding consumer information as intended. Additionally, we are disappointed by the CFPB’s final rule regarding the reauthorization of data sharing by consumers every 12 months. Consumers want to eliminate the friction in the payment process, and the final rule misses the mark in this area.”

Mit Shah, Co-Founder & COO, Method Financial, stated:

Method Financial applauds the CPFB for delivering a rulemaking that codifies the promise of Open Banking. Consumer financial health has been put front and center, with consumers able to access and share their financial data in pursuit of the most competitive financial products. Method appreciates the CFPB’s efforts to ensure that all consumers are able to access the benefits of Open Banking and to provide a clear standard for all financial institutions and data aggregators that serve them.

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FDATA North America Submits Comments on FDX’s Application for SSB Recognition Under Section 1033

Contact: Laine Williams, (202) 897-4757,  [email protected] 

Washington, DC, October 16, 2024 – The Financial Data and Technology Association of North America (“FDATA North America”), a trade association representing more than three dozen financial technology and open finance companies, today submitted a comment in response to the Financial Data Exchange’s (“FDX”) application for recognition by the Consumer Financial Protection Bureau (“CFPB”) as a standard-setting body (“SSB”) under Section 1033 of the Dodd-Frank Wall Street Reform and Consumer Protection Act. The recognition of SSBs, defined under the CFPB’s final rule issued on June 5, 2024, is pivotal in the context of the Bureau’s forthcoming personal financial data rights rule.

In the letter, FDATA North America applauded FDX’s efforts to institute additional transparency, balance as it promulgates technology standards to enable safe and secure consumer-permissioned data sharing across the financial ecosystem. We emphasized that FDX’s proposed improvements to their governance structure will ensure broader representation of various stakeholders, including smaller entities and non-banks, across its decision-making processes and expressed our members’ eagerness to contribute to FDX’s important work.

FDATA North America also urged the CFPB to require that applicants for SSB recognition establish mechanisms that allow smaller market participants to review and provide input on existing technical standards promulgated prior to an entity’s application to the CFPB for recognition as an SSB. This approach would ensure that the CFPB’s commitment to balanced representation is reflected not only in future iterations to technology standards recognized under the CFPB’s Section 1033 rulemaking, but also to technology standards already in use in the ecosystem. Additionally, we emphasized that the success of the U.S. open finance ecosystem relies on balanced representation across all stakeholders to foster growth and innovation to benefit consumers.

FDATA North America expressed its appreciation for FDX’s commitment to supporting secure, consumer-permissioned data access and looks forward to continued collaboration to advance a robust and equitable standard-setting process.

A full copy of the letter is available here.

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FDATA North America Submits Comments to the Prudential Regulators’ RFI on Bank-Fintech Partnerships

Contact: Laine Williams, (202) 897-4757,  [email protected] 

Washington, DC, October 16, 2024 – The Financial Data and Technology Association of North America (“FDATA North America”), a consortium of more than 30 financial technology companies providing consumers and small- and medium-enterprises with innovative financial products, services, and tools, today submitted comments to the Office of the Comptroller of the Currency (“OCC”), the Federal Reserve (“Fed”), and the Federal Deposit Insurance Corporation (“FDIC”; collectively, “the agencies”) in response to their Request for Information (“RFI”) on bank-fintech arrangements involving banking products and services. In the letter, FDATA North America expressed concern that the agencies’ RFI failed to appropriately capture or distinguish among the breadth of bank-fintech relationships and encouraged the agencies to recognize the diverse benefits these collaborations bring to consumers, small businesses, and the broader financial marketplace.

FDATA North America highlighted that bank-fintech arrangements provide essential services beyond traditional banking, including personal financial management, lending, and payments, thereby fostering competition, reducing costs, and expanding access to financial services for underserved populations. In the letter, FDATA North America urged the agencies to defer oversight of consumer-permissioned data access arrangements to the Consumer Financial Protection Bureau (“CFPB”), given the imminent finalization of the CFPB’s Personal Financial Data Rights rule. FDATA North America suggested that the agencies allow time for a thorough assessment of the CFPB’s final rule for all bank-fintech arrangements before considering further regulatory action.

A full copy of the letter is available here.

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FDATA North America October Newsletter

FDATA North America Monthly Newsletter for October 2024

Welcome to FDATA North America’s monthly newsletter! These regular dispatches will share developments from our organization and our 30+ member companies, all of which are promoting financial access and inclusion with open finance use cases. We also include a list of upcoming industry events, and coverage of any market developments that impact fintech innovators. Know someone who’d like to receive these monthly updates? Send them here to sign up.

FDATA North America News

FDATA North America Submits Comments to the Department of Finance’s Consultation on Budget 2024 Measures. On September 4, 2024, the Financial Data and Technology Association of North America (FDATA North America) submitted a comment in response to the Canadian Department of Finance’s consultation on Budget 2024 measures to promote fairness across generations. FDATA North America’s submission emphasized the need to explicitly include small and medium-sized enterprises (SMEs) in Canada’s open finance regime, advocated for a tiered accreditation approach to support smaller market entrants while maintaining data security, urged the Financial Consumer Agency of Canada (FCAC) to maintain a focused role within the open finance ecosystem, and called for liability to be assigned to the responsible entity in the event of data breaches to ensure proper consumer and SME protection. FDATA released a statement on its submission of the letter, which can be found here.

Member News & Activity

FDATA North America members MX and Prism Data were featured in an American Banker article discussing the impact of the CFPB’s proposed open banking rule. MX’s Jane Barratt emphasized that institutions providing the best customer experience will have a competitive edge, while Prism Data’s Jason Rosen noted that the rule aims to level the playing field, but small banks need a solid strategy to fully benefit.

Codat was featured in The Fintech Times article highlighting the hesitation of US mid-sized businesses to move away from paper cheques despite increasing fraud risks, with projected losses exceeding $24 billion by 2024. Codat’s head of commercial banking, Charles Kreitler, emphasized that banks need to effectively communicate the benefits of digital payments, as businesses are becoming more concerned with security and are open to switching if digital methods offer strong fraud protection.

Envestnet Yodlee published insights from industry leaders and regulators on the opportunities, challenges, and consumer benefits of Open Banking in South Africa. The discussion highlighted the evolving regulatory landscape, new business opportunities for financial institutions, and the empowerment of consumers with greater financial control. The webinar also addressed the technical and operational challenges in implementing Open Banking frameworks in the region, emphasizing the potential for innovation and inclusivity in the financial ecosystem.

Fiserv published an article discussing how financial institutions can prepare for the upcoming CFPB open banking rule under Section 1033 of the Dodd-Frank Act. The article suggests four key actions: mapping data elements within the institution, consolidating data for efficient access, understanding current data-transfer uses to evaluate costs and benefits of implementing developer interfaces, and embracing the opportunities that open banking can bring for enhancing products and services. Fiserv emphasizes that the rule presents possibilities for improved efficiency and customer engagement beyond regulatory compliance.

GoCardless published a blog highlighting their “Instant Bank Pay” solution, which uses open banking to provide instant, low-cost, bank-to-bank payments for one-off transactions. This feature aims to reduce transaction fees, improve security, and offer a better customer experience compared to traditional payment methods like cards and bank transfers.

MX was featured in a Fintech Takes article, which explored the future of the financial data economy. The piece highlighted how MX’s solutions, particularly their data access and customer analytics platforms, enable financial services providers to seamlessly link and verify financial accounts. By transforming consumer-permissioned data into actionable insights, MX helps institutions create a comprehensive view of core banking, aggregated, and open banking data, allowing them to better analyze, engage with, and act on this information.

Plaid started a series on “The Age of Open Finance” with John Pitts, Head of Policy at Plaid, titled “Becoming the center of your customers’ digital financial lives.” The episode discusses the upcoming CFPB open banking rule under Section 1033 of the Dodd-Frank Act and how it will require financial institutions to provide secure access to consumer financial data via APIs, or “developer interfaces.” Pitts and Meredith Fuchs, Plaid’s Chief Legal Officer, emphasize that while compliance is essential, the real opportunity lies in positioning financial institutions as the hub for their customers’ entire digital financial experience, offering seamless access to popular apps and services.

Events and Submission Deadlines

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Video Member Spotlight: Inverite

This member spotlight features FDATA NA Spotlight with Karim Nanji, Chief Executive Officer, Inverite. Karim discussed how Inverite’s AI-powered technology is transforming the financial landscape in Canada.

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FDATA North America Submits Comments to the Department of Finance’s Consultation on Budget 2024 Measures

Contact: Laine Williams, (202) 897-4757,  [email protected] 

September 4, 2024, Washington, DC – The Financial Data and Technology Association of North America (FDATA), a consortium of more than 30 financial technology companies providing consumers and small- and medium-enterprises with innovative financial products, services, and tools, today submitted a comment in response to the Canadian Department of Finance’s consultation on Budget 2024 measures to deliver fairness for every generation.

In our submission, we urged the Department of Finance to:

  1. Ensure All Small and Medium-Sized (“SME”) Accounts Are Included: It’s crucial that SMEs are explicitly included in the scope of Canada’s open finance regime, ensuring they can benefit from innovative financial solutions.
  2. Mitigate Barriers to Entry for Smaller Participants: We advocate for a tiered accreditation approach that balances rigorous data security requirements with the need to support smaller market entrants, fostering innovation and competition.
  3. Maintain a Focused FCAC Mandate: The Financial Consumer Agency of Canada (“FCAC”) should maintain a clear and manageable role within the open finance ecosystem, avoiding an overly broad expansion of responsibilities.
  4. Assign Liability to the Responsible Entity: Liability should rest with the entity responsible for any data breaches, ensuring that consumers and SMEs are protected and compensated fairly.

A full copy of the comment is available here.

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FDATA North America September Newsletter

FDATA North America Monthly Newsletter for September 2024

Welcome to FDATA North America’s monthly newsletter! These regular dispatches will share developments from our organization and our 30+ member companies, all of which are promoting financial access and inclusion with open finance use cases. We also include a list of upcoming industry events, and coverage of any market developments that impact fintech innovators. Know someone who’d like to receive these monthly updates? Send them here to sign up.

FDATA North America News

FDATA North America Submits Comments to the CFPB’s Medical Debt Rule. On August 5, 2024, the Financial Data and Technology Association of North America (FDATA) submitted a comment in response to the Consumer Financial Protection Bureau’s (CFPB) proposed rule aimed at limiting creditors from using information on medical debts for credit eligibility determinations under the Fair Credit Reporting Act (FCRA). While FDATA North America did not take a position on the rule’s underlying merits, it raised significant operational concerns regarding the practical implementation of the rule for consumer-permissioned open banking platforms that function as Consumer Reporting Agencies (CRAs). FDATA North America emphasized that without a mandatory requirement for data providers to identify medical debts, the current lack of a uniform mechanism for open banking platforms to identify whether an account connected by a consumer is a medical debt presents a major compliance challenge. To comply effectively with the CFPB’s proposed rule, FDATA North America urged the Bureau to require lenders to affirmatively identify accounts as medical debts whenever consumers grant data access to third-party platforms. This requirement is crucial for ensuring that open banking platforms, regulated as CRAs, have access to the same account information available in the traditional CRA space. FDATA released a statement on its submission of the letter, which can be found here.

Member News & Activity

ByAllAccounts published a blog discussing how the rapidly evolving wealthtech landscape offers opportunities for financial advisors and wealth management firms, despite the challenges posed by a fragmented tech ecosystem. The ByAllAccounts Data Network provides a streamlined solution by simplifying data exchange and integration, allowing wealthtech platforms to focus on innovation and growth rather than the complexities of data management.

Flinks published a blog summarizing a live session on building an efficient payments strategy by balancing cost, risk, and conversion. The session highlighted the fragmented payments landscape in Canada and emphasized the importance of finding the right balance between these three pillars to optimize payments strategy, with insights on future trends and advancements in payment technologies.

MX published a blog emphasizing the importance of secondary use cases in consumer financial health, particularly in light of the CFPB’s upcoming rule under Section 1033. The blog highlights concerns from a bipartisan group of Congress members about the potential negative impacts of restricting secondary data use, including stifling innovation, limiting fraud prevention, and disadvantaging smaller institutions.

Plaid published a blog highlighting five ways its open banking platform simplifies international expansion between Europe and North America. The blog emphasizes Plaid’s consistent APIs, extensive financial institution coverage, regulatory compliance, localized support, and scalable infrastructure, all designed to help fintech companies efficiently navigate and succeed in new markets.

Pontera posted a blog emphasizing that market volatility provides an opportunity for financial advisors to actively manage clients’ retirement plans and investment portfolios. The blog highlights the importance of proactive management during uncertain times, particularly as the market is expected to fluctuate leading up to the presidential election, ensuring that clients stay focused on their long-term financial goals.

Propel announced that its app, Providers, has been rebranded to align with the company’s name, now both known as Propel. This rebrand marks a decade of growth and innovation, reflecting Propel’s ongoing mission to support low-income Americans with tools like the Propel Card, Benefits Hub, and Job Board, all while continuing to advocate for financial security and dignity for their users.

TransUnion published a blog announcing its partnership with Snowflake to launch TruIQ Data Enrichment on the Snowflake Marketplace, providing on-demand access to pseudonymized TransUnion credit data within the Snowflake AI Data Cloud. This partnership enables organizations to efficiently link credit data with first and third-party datasets, enhancing data-driven insights while maintaining data security and minimizing data movement across platforms.

Trustly’s Founder and CEO, Alexandre Gonthier, wrote an op-ed featured in the American Banker, where he expressed concerns about the CFPB’s proposed Section 1033 rule, particularly the inclusion of tokenized account numbers (TANs). Gonthier warned that TANs could create barriers for smaller financial institutions, increase fraud risks, and lead to consumer confusion. He urged the CFPB to reconsider the inclusion of TANs to protect competition, consumer choice, and the security of financial transactions.

ValidFi posted a blog discussing the challenge of balancing customer experience with fraud prevention in today’s competitive landscape. The blog emphasizes the importance of using layered fraud protection solutions while clearly communicating the benefits to customers, ensuring they feel secure and understand the value of sharing their personal information.

Events and Submission Deadlines

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Video Member Spotlight: Envestnet Yodlee

This member spotlight features FDATA NA Spotlight with Kat Cloud, Principal Director Open Banking Compliance, Envestnet Yodlee. Kat explored the critical role Envestnet plays in advancing open finance, discussing how they empower financial institutions with tools for better data access, transparency, and personalized financial solutions.

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ByAllAccounts’s Open Banking Use Cases

ByAllAccounts: How Open Banking Enhances Wealth Management

Open banking is revolutionizing the wealth management industry by providing greater access to financial data, which empowers both investors and their advisors. ByAllAccounts is at the forefront of this transformation, leveraging open banking to enhance investor insights, support fiduciary responsibilities, and streamline compliance of suitability performance reporting requirements. With the CFPB’s 1033 rule on the horizon, these benefits have the potential to become even more accessible across the financial ecosystem once investment data is included.

Investor Insights: A Clearer View of Investments

For investors (and their advisor), having a comprehensive understanding of the performance and composition of their investments and retirement programs is crucial for making informed decisions. ByAllAccounts enables this by aggregating data from various financial accounts, providing a unified view of an investor’s portfolio. This clarity allows investors to track their financial goals more effectively, ensuring their investment strategies remain aligned with their long-term objectives.

Fiduciary Enhancement: Supporting Advisors in Their Roles

Advisors play a critical role in managing their clients’ financial wellbeing, and open banking will enhance their ability to fulfill this responsibility. ByAllAccounts equips advisors with essential data, allowing them to gain a deeper understanding of their clients’ financial situations. This data-driven approach not only strengthens the advisor-client relationship but also helps advisors meet their fiduciary obligations by making well-informed, client-centric decisions. By having a holistic view of their clients’ assets, advisors can offer more personalized and effective advice.

Suitability Compliance: Simplifying Regulatory Adherence

Compliance with suitability rules is a key aspect of wealth management, ensuring that investment recommendations align with a client’s financial profile and regulatory standards. ByAllAccounts simplifies this process by providing access to detailed financial data, making it easier for advisors to verify that their investment strategies are suitable for each client. This streamlined approach to compliance not only protects clients but also reduces the administrative burden on advisors, allowing them to focus more on their clients’ needs.

The Future of Wealth Management with Open Banking

As the CFPB prepares to implement the 1033 rule, the potential for open banking to enhance wealth management is becoming increasingly apparent. ByAllAccounts exemplifies how access to financial data can empower both investors and advisors, leading to better financial outcomes and stronger client relationships. With open banking, the wealth management industry can become more transparent, efficient, and client-focused, benefiting all stakeholders involved.

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Betterment’s Open Banking Use Cases

Betterment: How Open Banking Enhances Goal Projections and Risk Analysis

As a leading digital investment advisor, Betterment leverages open banking to provide clients with more accurate financial guidance. Here’s how open banking can further enhance the services Betterment offers:

Enhanced Goal Projections:

Betterment offers savings and withdrawal advice by projecting returns and volatility for assets in client accounts. With the help of Plaid, clients can link external accounts—like investing, cryptocurrency, checking, and savings accounts—to their financial goals. These linked accounts allow Betterment to deliver a more comprehensive view of whether clients are on track to meet their goals. As open banking expands through policies like the CFPB’s 1033 rule, linking external accounts will become even easier, leading to more precise and personalized financial advice.

Improved Risk Analysis:

Betterment also provides advice on asset allocation and risk management tailored to client goals. By analyzing the risk levels of both Betterment and linked external accounts, clients receive feedback on whether their risk exposure aligns with their financial objectives, such as retirement or emergency funds. Open banking will further refine Betterment’s risk analysis by enabling access to more detailed and reliable information from clients’ external accounts, ensuring that investment strategies are well-informed and appropriately balanced.

As open banking continues to evolve, Betterment remains committed to offering clients enhanced financial insights and more accurate, data-driven advice, empowering them to achieve their financial goals with confidence.

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