CEO of Ctrl-Shift
Liz is co-founder and CEO of Ctrl-Shift. Her career has spanned 25+ years of business
consultancy across numerous sectors. She has advised Government and many global clients including Facebook, O2, the BBC, and Suncorp, helping them to develop and future-proof their digital products and services.
Liz’s experience has encompassed multiple disciplines including consultancy, digital media, customer service design and strategic marketing. She has founded several companies, including a mobile CRM company, Zishi, and Digital Public (now Transform), a public sector consultancy developing a consumer-centric digital media service for government.
Since its launch, Ctrl-Shift has been at the forefront of understanding, explaining and
shaping the Personal Information Economy (PIE). It has pioneered Me2B digital services and Personal Information Services (PIMS) and remains at the forefront of strategic business consulting in the PIE market.
In June 2019 Ctrl-Shift published the first results of a ground-breaking Personal Data
Mobility Sandbox programme – a collaboration of market leading organisations representing a range of sectors: Barclays, the BBC, BT, Centrica, Facebook and digi.me, a leading data facilitator.
The Data Mobility Infrastructure Sandbox broke new ground in understanding and
determining practical ways forward to address critical issues currently limiting the potential, significant economic and social benefits Personal Data Mobility can deliver. The first phase of work focused on the issues surrounding infrastructure and standards and this will be progressed further during 2020.